A custom CMS for a famous UAE food truck business

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A custom CMS for a famous UAE food truck business

With our tailored web solution, Saddle gained an upper hand in seamlessly managing menus, showcasing events, and engaging with its food-loving community.

Industry

Food and Beverages

Technologies

Bootstrap, Laravel

Business Type

SMB

Project Team

Project Manager, UI/UX Designer, Front-end Developer, Back-end Developer, QA Engineer, DevOps

Duration

3 Months

Service Offered

UI/UX Design

Web Development

Customer

Founded in 2017, Saddle is a food truck business spread across the UAE and headquartered in Dubai. Saddle offers an exhilarating pop-up dining experience with its inventive and delightful global cuisine. Beyond the ordinary food truck, Saddle is committed to creating unforgettable culinary memories through its diverse assortment of freshly prepared dishes and beverages, served in venues with captivating ambiance.

Requirements

Custom CMS tailored to the client's needs, allowing them to update content without technical expertise.
A sleek website design with aesthetics that match the latest design trends.
A visually appealing responsive website that works seamlessly across all devices.
Menu Section to display all their items with high-quality images and prices.
Map integration to showcase the current and upcoming locations of the food trucks.
Section to display previous events or announce upcoming events, festivals, and special promotions.

Challenge

Saddle places a strong emphasis on the visuals, making it imperative for us to impeccably meet their visual expectations. This presented us with a central challenge: finding the delicate balance between minimalism and enthralling visuals, all while portraying their novelty in changing the landscape of the pop-up food culture. Additionally, we were to ensure that the backend was exceptionally user-friendly, enabling them to update website content in a jiffy.

Approach

We conducted comprehensive market research and leveraged cutting-edge design practices and trends to craft a modern design that also highlighted their brand identity. Employing the Laravel framework, we constructed custom database models for menu items, events, reviews, and promotions. This effort led to the creation of a user-friendly admin panel, empowering the client to effortlessly modify menu items, update event schedules, oversee customer reviews, and showcase promotions. Laravel's image processing libraries were utilized to handle image uploads and resizing, ensuring optimal performance and consistent visuals. To further enhance the website's performance, our development team employed an array of techniques, including caching, minimizing assets, and optimizing database queries.

Result

Both the client and users were full of admiration for the website's look and feel. Following the website's launch, Saddle witnessed a substantial 55% surge in monthly website visitors in contrast to the previous static site. Menu updates and blog posts that previously took an hour to implement were reduced to just 15 minutes, allowing the marketing team to allocate more time to creating valuable content instead of grappling with technical tasks. The fresh and user-centric website design had a positive impact on Saddle's brand image, positioning it as a tech-savvy and customer-oriented player in the F&B industry, providing unique pop-up food experiences.

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Testimonials

Customer Testimonials

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