A New Chapter for Kisankraft: Enabling Digital Growth with a Strapi-based Platform

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A New Chapter for Kisankraft: Enabling Digital Growth with a Strapi-based Platform

Discover how UPDOT successfully aided KisanKraft’s digital transformation by leveraging technical expertise- unlocking flexibility and simplifying processes.

Industry

Agriculture

Technologies

Strapi

Business Type

Enterprise

Project Team

Project Manager, UI/UX Designer, Full-stack Developer, QA Engineer, DevOps

Duration

3 Months

Service Offered

Website Development

Customer

KisanKraft is a leading Indian AgroTech company that designs, manufactures, and distributes innovative machinery for farmers. Their roots lay in a small garage in the Silicon Valley of India that grew into a brand that uplifts the agrarian economy of the country. As a prominent manufacturer and distributor of agricultural machinery, KisanKraft serves the diverse needs of farmers nationwide and beyond.

Requirements

Improving product visibility and communication.
Simplification of processes for independent management and content updates.
Developing a digital infrastructure to support an inquiry-based sales approach for large machinery, bypassing third-party marketplaces.
A complete overhaul of the website with a custom, modern interface.
Enabling the shift from WordPress to a headless CMS to ensure easier updates and long-term stability.

Challenge

The project's primary challenge was the extensive transformation of the website to a high-end digital platform. This required meticulous attention to the client's brand guidelines to reflect a strong market presence. Furthermore, a significant challenge lay in integrating and organizing the vast amount of product data required for high-end machinery. The solution had to clearly present extensive details and specifications, catering to a consultative, inquiry-based sales process. The adoption of new technology and software presented a key logistical challenge. It was imperative not only to build the platform but also to provide comprehensive support to improve their internal processes, ensuring the client could independently manage the system and its content post-launch.

Approach

The approach to solving KisanKraft's challenges was a multi-faceted strategy focused on design, flexibility, and functionality. Our experts executed a comprehensive revamp centered on a brand-driven aesthetic, ensuring every element adhered to KisanKraft's brand guidelines. To enhance the user experience, we created a modern interface that catered to their customer base. We restructured the navigation to improve product discovery, making it easier for users to browse a complex, multi-level product catalog.

Result

UPDOT® collaborated with the team at KisanKraft to create a website with a CMS tailored to their needs, providing an ideal platform to showcase their products. The restructured product catalog and improved hierarchy led to enhanced product discoverability, thereby increasing the company's digital reach. KisanKraft observed a 40-50% increase in upsells through their website. The brand-aligned design also elevated their credibility and boosted engagement. The new internal system simplified the content update process, increasing the content management efficiency. This collaboration reflects the power of aligning technology with business goals. If you’re looking to elevate your digital presence and build scalable platforms that drive growth, partner with UPDOT® to make it happen.