BluArmor: Delivering a Shopify Experience that Drives Product Discovery and Sales

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BluArmor: Delivering a Shopify Experience that Drives Product Discovery and Sales

UPDOT® revamped BluArmor’s E-commerce website, creating a streamlined online storefront that unified brand communication and improved customer journey.

Industry

Automotive

Technologies

Shopify

Business Type

SMB

Project Team

Project Manager, UI/UX Designer, Shopify Developer, QA Engineer

Duration

3 weeks

Service Offered

Web Development

Customer

BluArmor is a consumer tech brand that specializes in creating advanced communication solutions for motorcycle riders. As a leading innovator in its field, the company has built a strong reputation for developing cutting-edge products, including helmet-compatible Bluetooth headsets and noise-cancelling communication devices. With established market credibility and a commitment to rider safety and convenience, BluArmor continues to push the boundaries of technology and communication for motorcycle enthusiasts.

Requirements

Creation of a new layout with flexible components that could be easily rearranged, and incorporating interactive features.
Better showcasing of product features, testimonials, and the brand's narrative to instantly communicate product value and build trust.
Enabling admin control by providing a simplified solution that allows easy content management.

Challenge

The project's primary challenge was balancing the client's desire for a revamped website with the need to adhere to an extremely tight timeframe. With a strict three-week deadline, our team had to ensure that the redesigned Shopify website was launched on time without compromising its new aesthetic and functionality. Furthermore, the project required a high degree of real-time support on launch day to ensure a smooth transition and immediately address any issues that arose, solidifying a seamless experience for both the client and its customers.

Approach

In order to match the vision for BluArmor, our team created a modern, tech-forward aesthetic by tailoring the website to align with their identity. To address the need for greater control, the development included flexible layout components that empowered BluArmor to easily rearrange sections for different campaigns without requiring changes to the underlying code.

Result

The new Shopify storefront provided BluArmor with a significant digital advantage, delivering several key outcomes that ensured smooth continuity across all sales and support channels. The project was completed well ahead of schedule, surpassing the set deadline. The improved layout and interactive components effectively communicated product benefits, leading to a 10% increase in product purchases. The redesigned deliverables added depth to the brand story, strengthening customer trust. At UPDOT®, we create curated digital experiences that drive growth and brand credibility. Get in touch with us to explore how we can help transform your e-commerce presence.